Navigating the world of menstruation can be challenging, particularly for busy individuals juggling multiple responsibilities. From hectic work schedules to managing household tasks and family commitments, finding the time to prioritize self-care amidst life's demands can often feel like an uphill battle.
Amanda Miah understands this struggle firsthand. As a dedicated mother and professional with a bustling 9-to-5 job, she found herself repeatedly caught off guard by her period, scrambling to make last-minute arrangements to address her menstrual needs. The stress and inconvenience of these moments prompted Amanda to take a closer look at the landscape of period care products and services. What she discovered was a glaring gap in the market—a lack of dependable, convenient options that catered to the emotional and practical needs of menstruators.
Determined to fill this void, Amanda embarked on a mission to revolutionize the way people experience menstruation. Thus, Besti Co was born—a company committed to providing unwavering support to individuals navigating the monthly journey of menstruation. In this interview, Amanda shares her inspiring journey of entrepreneurship and her vision for the future of period care.
How did you become interested in supporting people who menstruate and/or entrepreneurship?
AM: I was looking for a solution to my own problem. As a busy mom working 9-5, I gave more attention to the deadlines and doctor appointments than to myself. It's shocking how often my period caught me off guard and I'd send an emergency text to my husband to pick up the products I needed. One day, we were joking about being stuck in this perpetual cycle of him acting as my period support pal, and it clicked. I wanted to start a company that supported people like me who needed monthly care that was dependable and convenient.
What challenges did you identify that drove you to co-found a company to address them?
AM: Periods aren't just a physiological experience; they're an emotional experience. Once I realized the lack of options available to address the emotional toll of menstruating, I became convinced this was an area that needed to be explored. Forty years is the average time a person menstruates. Our goal is to provide tangible support throughout that course of time.
Tell us about your team: Who’s on it, and how did you meet?
AM: Evan and I met in middle school and our social circles allowed us to keep in contact over the years. When I first had the idea for Besti, I called Evan because, one, he had the technical experience Besti required, and two, I trusted him as a business partner. I asked if this was a venture he'd be interested in. He said yes to teaming up with me, and we launched Besti in April 2023.
Periods aren't just a physiological experience; they're an emotional experience. Once I realized the lack of options available to address the emotional toll of menstruating, I became convinced this was an area that needed to be explored.
Where do you see period care headed in the future?
AM: Historically, there hasn't been a ton of innovation in this industry. Only last year did researchers start testing menstrual products with blood. I see untapped potential to develop new methods of care and make them accessible. That's why we've incorporated technology to help reach consumers in a way that hasn't been offered before.
What does success look like to Besti in the short term and long term?
AM: We want to be the period care brand that people love and recognize, which means moving into retail at some point in the near future. In the long term, we want to offer a wide range of wellness options for PMS and self-care, as well as expand to international markets.
Find out more about Besti Co. at bestibox.com. Are you a startup based in or looking to relocate to Kentucky? Keyhorse’s current quarterly investment cycle is open! Apply now.
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